Cole’s since gone on to release a string of ambitious, increasingly confident albums, often meditating on single subjects at length: 2018’s KOD, for example, offered a sustained look at addiction, while several songs on 2016’s 4 Your Eyez Only were written from the perspective of a friend killed in his early twenties after leaving the drug game-a composite of people Cole knew from childhood. Jay dismissed him initially, but circled back a year or so later on the strength of Cole’s mixtapes, making him the first signee to the Roc Nation label. John’s University, graduating magna cum laude while making beats on the side, at one point waiting outside JAY-Z’s studio for three hours to give him a CD. A North Carolina native (born in Frankfurt, West Germany, in 1985), Cole moved to New York City on scholarship to St. He takes on capital-T topics with an earnestness-and moral imperative-that most rappers seem to avoid.
Cole emerged in the 2010s as a kind of torchbearer for serious hip-hop. Raised on 2Pac, Biggie, Nas, and JAY-Z, J.
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